• Localization

Rolex

Rolex has its own testimonees across sports and entertainment, including tennis, golf, F1, cinema and music, among others. For tennis and golf in particular, I’m part of their “Win Ad Team”, working on weekends whenever one of their ambassadors wins a championship. I localize the print ad copy from Spain Spanish to Argentine Spanish, adapting the messaging to the local market while preserving the brand’s tone of voice.

Rolex has its own testimonees across sports and entertainment, including tennis, golf, F1, cinema and music, among others. For tennis and golf in particular, I’m part of their “Win Ad Team”, working on weekends whenever one of their ambassadors wins a championship. I localize the print ad copy from Spanish (Spain) to Spanish (Argentina), adapting the messaging to the local market while preserving the brand’s tone of voice.